Jerry Taff

Jerry Taff, the main anchor for Channel 12 WISN from 1979 through 2005, died last night at his home in Texas.  He was 85.

Taff was a ubiquitous face in my first three decades on this planet.  My family most often tuned in to watch the news on Channel 12, which famously had its real life newsroom running in the background of the newscast. (We watched Channel 6 less frequently, bougie Channel 4 rarely if at all).

Taff, a Texas native who mentored documentarian Michael Moore while working in Detroit, was the face of WISN, and a trusted one - the Cronkite of Milwaukee in that regard. 

 

He had his faults: he was fired for two years in the mid-80's, for reasons I know longer recall, causing him to miss reporting on a passenger jet crash here in '85. He also had an alleged feud with longtime co-anchor Marty Burns Wolfe that wasn't a very well kept secret.

When he signed off his newscasts, he did so with a signature phrase that still sounds like the best wish possible to me:  Good Night, and Better Tomorrows. 

Good night Jerry.  Rest in Peace.