The Ice Bucket Challenge

As slow as I am to jump on a bandwagon, I'm even more leery of cutting its tires once it's on the road . . . but this Ice Bucket Challenge nonsense has got to stop. The initial PR surge was great, but that was then. Now? Just donate to ALS research privately and shut up about it, or at the very least don't post a video of yourself getting soaked and then state you didn't donate a dime. Then what was the damn point? #nominatemesoIcanbreakthechainandstopthemadness