Happy 30th anniversary you spammers you!

I'm sure most of you have read or heard by now about the 30th anniversary of the first spam email.

It occurred on May 3rd of 1978, when Gary Thuerk delivered an email advertisement for a new computer system to 300 addresses along ARAPNET, a government precursor to the Internet as we know it.

Because everything about the net was new, the sender failed in his attempt to reach many of the addresses. In time it became a sore point; those who were missed felt 'excluded' from the controversy that followed. In addition the  message shut down the email systems at a Utah University. They just couldn't handle the 'massive' 56KB links!

Here's the text of the message, in caps just as in the original. The italics are mine. 300 addresses, many mistakenly falling into the message's body, and then:

DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE
DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T.  THE
DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM
AND THE DECSYSTEM-10 <PDP-10> COMPUTER ARCHITECTURE.  BOTH THE DECSYSTEM-2060T
AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM.
THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040
AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE
DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER
DECSYSTEM-20 MODELS.

WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM-20 FAMILY
AT THE TWO PRODUCT PRESENTATIONS WE WILL BE GIVING IN CALIFORNIA THIS
MONTH.  THE LOCATIONS WILL BE:

               TUESDAY, MAY 9, 1978 - 2 PM
                   HYATT HOUSE (NEAR THE L.A. AIRPORT)
                   LOS ANGELES, CA

               THURSDAY, MAY 11, 1978 - 2 PM
                   DUNFEY'S ROYAL COACH
                   SAN MATEO, CA
                   (4 MILES SOUTH OF S.F. AIRPORT AT BAYSHORE, RT 101 AND RT 92)

A 2020 WILL BE THERE FOR YOU TO VIEW. ALSO TERMINALS ON-LINE TO OTHER
DECSYSTEM-20 SYSTEMS THROUGH THE ARPANET. IF YOU ARE UNABLE TO ATTEND,
PLEASE FEEL FREE TO CONTACT THE NEAREST DEC OFFICE
FOR MORE INFORMATION ABOUT THE EXCITING DECSYSTEM-20 FAMILY.

Reaction was swift and harsh. Don't forget, at this point the net was a government project, restricted to universites, the military, and the like.

ON 2 MAY 78 DIGITAL EQUIPMENT CORPORATION (DEC) SENT OUT AN ARPANET MESSAGE ADVERTISING THEIR NEW COMPUTER SYSTEMS. THIS WAS A FLAGRANT VIOLATION OF THE USE OF ARPANET AS THE NETWORK IS TO BE USED FOR OFFICIAL U.S. GOVERNMENT BUSINESS ONLY. APPROPRIATE ACTION IS BEING TAKEN TO PRECLUDE ITS OCCURRENCE AGAIN.

IN ENFORCEMENT OF THIS POLICY DCA IS DEPENDENT ON THE ARPANET SPONSORS, AND HOST AND TIP LIAISONS. IT IS IMPERATIVE YOU INFORM YOUR USERS AND CONTRACTORS WHO ARE PROVIDED ARPANET ACCESS THE MEANING OF THIS POLICY.

THANK YOU FOR YOUR COOPERATION.

MAJOR RAYMOND CZAHOR

CHIEF, ARPANET MANAGEMENT BRANCH, DCA

Or how about this exerpt from another email response:

There are many companies in the U.S. and abroad that would like to have access to the Arpanet. Naturally all of them cannot have this access. Consequently if the ones that do have access can advertise their products to a very select market and the others cannot, this is really an unfair advantage. Likewise, if job applicants can be selected amongst some of the best trained around, or if the applicants themselves can advertise to a very select group of prospective employers, this is an unfair advantage to other prospective employees or employers who are not on the net.

So, basically: keep the net within our current old boy's network and discourage the public from benefiting.

Here's the final message I'll quote. I agree with it, and find the tone, humour, and reaction worthy of praise. The author is Richard Stallman, later to  earn infamy as a world class hacker and advocate for online freedom. The part I put in bold speaks to me, and may just wind up as part of my own personal code of conduct.

1) I didn't receive the DEC message, but I can't imagine I would have been bothered if Ihave. I get tons of uninteresting mail, and system announcements about babies born, etc. At least a demo MIGHT have been interesting.

2) The amount of harm done by any of the cited "unfair" things the net has been used for is clearly very small. And if they have found any people any jobs, clearly they have done good. If I had a job to offer, I would offer it to my friends first. Is this "evil"? Must I advertise in a paper in every city in the US with population over 50,000 and then go to all of them to interview, all in the name of fairness? Some people, I am afraid, would think so. Such a great insistence on fairness would destort everyone's lives and do much more harm than good. So I state unashamedly that I am in favor of seeing jobs offered via whatever.

3) It has just been suggested that we impose someone's standards on us because otherwise he MIGHT do so. Well, if you feel that those standards are right and necessary, go right ahead and support them. But if you disagree with them, as I do, why hand your opponents the victory on a silver platter? By the suggested reasoning, we should always follow the political views that we don't believe in, and especially those of terrorists, in anticipation of their attempts to impose them on us. If those who think that the job offers are bad are going to try to prevent them, then those of us who think they are unrepugnant should uphold our views. Besides, I doubt that anyone can successfully force a site from outside to impose censorship, if the people there don't fundamentally agree with the desirability of it.

4) Would a dating service for people on the net be "frowned upon" by DCA? I hope not. But even if it is, don't let that stop you from notifying me via net mail if you start one.

* * *

Because of the strong reaction to this ($ making, successful) Spam, the practice was stopped for a decade. Of course, it later returned, and the world was changed for the worse.

But even Spam has an upside. Think of how many jobs are created by writing and sending the email, and in all the efforts to stop its distribution.

(AOL btw, for all it does wrong, is wicked in its efforts to stop Spam. Rare indeed is the stray sales pitch that gets through, unlike my swamped Yahoo account).

Tags: spam, email, blogplugs